By Mitchell Levy
This ebook can help you delight in the convenience of production and the intensity of worth a ebook (or sequence of books) can create on your company. even if the writer writes the ebook themselves, had their clients/partners offer content material, or had it ghostwritten, you can be trained and encouraged via the tales and classes of others' successes with books. The authors during this ebook wrote content material that allowed them to illustrate innovation, proportion their business plan, enhance buyer retention, and proportion methods and strategies on utilizing a device or carrier. the truth that they placed this content material in a e-book gave their rules weight and elevated their credibility and attractiveness. Having the books appear on Amazon, BN.com and different bookstores in addition to in my view providing their books to clients/prospects rather helped to force the impression in their message. while you're a CEO, CMO, evangelist or somebody on your corporation that should display proposal management, force lead new release, and raise profit, this booklet is a useful learn because it can assist you catapult your good fortune.
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I enjoyed the publication "Zapp! , The Lightening of Empowerment" co-authored via Jeff Coxx with William Byham. .. and it used to be that ebook that lead me to purchasing "Selling the Wheel. " promoting the Wheel is a enjoyable learn, albeit a bit too long.
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Extra resources for 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership
I had been an entrepreneur and university professor, so I figured the transition would be easy. Unfortunately, I got lots of rejections. " To which I replied, "No, I'm a fifth generation Chinese American whose family has been in the United States since 1855. " Eventually, I changed my tune and started speaking about how to sell homes to minority customers. ' Its popularity led to hundreds of speaking engagements at local, state and National Realtor Associations as well as real estate companies.
Being a business professional, I calculated the ROI by putting assigning numbers to the indirect benefits (examples: new opportunities, speaking engagements, new relationships) over the last few years. There is no way I can assign a value to many things that showed up for me. For example, I was able to build new relationships with wonderful people over the years and they will be friends for a lifetime. I can't assign numbers to those relationships; they are invaluable. The ROI from the items where I could put a value itself was north of 10X, easily.
Yes, it offers credibility, but it allows new prospects to really get to know me, and what I can do to help them change their life and business. I have found it to be a great way to introduce myself to new prospective clients instead of trying to sell myself to them. After looking at the success of 'Seven Dragons,' I thought I would see what would happen with a second book that includes more of a practical side of business. So, I wrote a marketing book. It's a book that includes both mindset and marketing.
42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership by Mitchell Levy