Download PDF by Joanne Morreale: A New Beginning: A Textual Frame Analysis on the Political

By Joanne Morreale

ISBN-10: 0585064482

ISBN-13: 9780585064482

ISBN-10: 0791406091

ISBN-13: 9780791406090

This e-book is a postmodern research of Ronald Reagan’s 1984 movie, a brand new starting, which marked the coming-of-age of the televisual political crusade movie. The movie used to be a landmark within the artwork of political filmmaking. Its thesis proclaimed a resurgence of yankee satisfaction, patriotism, and prosperity less than the management of Ronald Reagan. a brand new starting was once unparalleled for a few purposes: it changed the conventional nominating speech for the candidate on the Republican nationwide conference; its shape was once a hybrid documentary and commercial; it illustrated using televisual rebirth rhetoric to achieve public help for a political ideology; and, most significantly, the masterful undertaking documented a shift from verbal to visible rhetoric in American presidential campaigning. the writer examines the movie as a cultural textual content and as a good political instrument. Framing, ideology, delusion, and visible cliche are analytic instruments used to deconstruct the movie; the strategy combines rhetorical conception with conversation thought and semiotically-based theories of movie and tv. Morreale offers perception into the more and more time-honored use of tv to create a political truth.

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Extra info for A New Beginning: A Textual Frame Analysis on the Political Campaign Film

Sample text

And A New Beginning suggested that neither needed to be issue-oriented. In the wake of Watergate, Carter needed to stress his integrity rather than his command of political issues; in the aftermath of Carter's dismal Page 15 four years and Reagan's apparently successful first term in office, the 1984 election was virtually no contest. In 1980, the Reagan campaign produced an eight-minute film that tentatively established the theme of a new beginning. Carter, on the other hand, stopped smiling. His thirty-minute film in 1980 was less innovative and visual than the 1976 film.

The use of techniques and images characteristic of news and documentary help this scene to be perceived as real and plausible. Images appear in an alternating pattern: Reagan is the on-camera narrator who speaks, followed by still photographs that corroborate his words. For example, footage of the assassination attempt dissolves to a close-up of Reagan who speaks to the camera as he recollects the event. His words are supported by a cut to newspaper headlines that report "Reagan Wounded," and then a sequence of photographs that show the president after he was shot.

Title : A New Beginning : A Textual Frame Analysis of the Political Campaign Film SUNY Series in Speech Communication author : Morreale, Joanne. S. : 1854- )--Public relations, Advertising, Political--United States, Television in politics--United States, Presidents--United States--Election--1984, Reagan, Ronald. S. : 1854- )--Public relations, Advertising, Political--United States, Television in politics--United States, Presidents--United States--Election--1984, Reagan, Ronald. Page i A New Beginning Page ii SUNY Series in Speech Communication Dudley D.

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A New Beginning: A Textual Frame Analysis on the Political Campaign Film by Joanne Morreale


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